Established in 1969
Established in 1969

Sencor was founded in Japan in 1969. Today, SENCOR supplies more than 1,000 types of products in six assortment groups to 35+ countries worldwide.

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We see things in color — the pastel appliance collection

The world gets more colorful every year. Color is fashionable, color is trendy, black-and-white is boring. Fashion, architecture, film, sports, the Internet... Wherever you look, things are bursting with color. Color is a lifestyle. And people want to live stylishly. They no longer want fashionable things on the one hand and utilitarian things on the other. They want everything they use to express their opinion, style, standard and view of the world. This is why even practical kitchen appliances are becoming part of their lifestyle.
The popularity of items that adapt to this trend is skyrocketing. Women today choose a hand blender in much the way they would choose a sweater or a pair of pumps. Time has done away with the lady in the frilly apron working at white appliances. Today she is fashionable every moment of her life. She wants to be trendy, attractive and stylish wherever and whatever she is doing. The kitchen itself has become a designer space, where a woman displays one of today’s most fashionable skills — her culinary creativity, the art of preparing outstanding meals with grace and style. Social networks are bursting with a dizzying array of culinary creations. Women (and plenty of men) take selfies, where they pose in a stylish kitchen along with their amazing delicacies.

This is an era made for Sencor kitchen appliances, which since the beginning have displayed color and elegant, fashionable design. In color. A palette of color. A flood of color. Endless spectra of color. Sensor sees the world in color. For a long time, Sencor has not merely given the market hand mixers, food processors, kettles, toasters and kitchen scales. All of these top-class technical kitchen assistants are actually beautiful designer items — and Sencor is not afraid to provide a six-year warranty. The appliances perfectly match the tone of any kitchen, beautifully harmonize with their surroundings, and enhance the space of anyone who uses them. Technical innovation is now joined by design innovation. Beyond the basic color spectrum, Sencor makes a splash with a colorful, fashionable product line in pastel hues. Again, in a range of colors unrivaled on the market. And additional colors are on the horizon...

Sencor is taking home appliances from boring white to exciting color. They can afford to. Their approach is comprehensive. They offer an ingeniously assembled range of products from A to Z. TV, audio and video technology, cellphones, tablets, traditional and innovative appliances and tools for home, health and beauty, and even for the office. Sencor thinks in context. Sencor covers every need. And sees it in color.

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